Notes from the field

Sarah's journal.Thirty years, written down.

Long-form pieces, written when there is something worth writing. Why we do what we do, in the words of the people who do it. Three to begin with. More as they come.

The Chouara tannery in Fès at first light Latest
Fès · April 2026

Chouara at six.

There is one hour in Fès when the tannery is itself again. The bus tours arrive at ten. The mint leaves do not arrive at all. Here is what we see at six in the morning.

Read
5 min
Place
Fès
By
Sarah
The Hassan II Mosque on the Atlantic coast in Casablanca
Casablanca · March 2026

Why we start the Imperial Trio in Casablanca.

Most operators begin in Marrakech because that is where the flight from Europe lands. The country tells a different story if you read it north to south. Three decades of doing it this way.

Read
6 min
Place
Casablanca
By
Sarah
A small group dining together in a traditional Moroccan setting
The discipline · February 2026

Twelve guests, thirty years.

We have never raised the cap. Not when the requests doubled in 2007. Not when the bigger operators started building twenty-seat coaches. Here is what twelve actually means in practice.

Read
5 min
Topic
Operations
By
Sarah
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